Caring Together North Yorkshire
Applying a new charity brand across print and event communications
1-2 Weeks
About the project
Challanges
Summary
Applying a new charity brand across print and event communications
Caring Together North Yorkshire had recently introduced a new visual identity and needed support applying it consistently across a range of printed materials. The project focused on creating clear, approachable communications while managing print production across all assets.
A project focused on translating a newly developed charity identity into practical communications including brochures, flyers and exhibition materials.
Caring Together North Yorkshire had recently introduced a new visual identity and needed support applying it consistently across a range of printed materials. The project focused on creating clear, approachable communications while managing print production across all assets.
We rebuilt Hectic’s brand into something modern, confident, and trustworthy. The new design system brought consistency across every channel, while the website was restructured around clarity and conversion. Messaging was redefined to speak directly to their users, reinforcing trust at every step. The outcome was more than a facelift — it was a complete rethinking of how Hectic presents itself to the world, aligning their presence with the quality of their product.
The charity required a suite of printed communications that felt consistent, professional and easy to understand for a broad audience including carers, volunteers and community stakeholders.
Hectic’s old identity was fragmented and lacked direction. Without consistency or a strong voice, it didn’t build the credibility needed in a competitive SaaS landscape. The website was cluttered, with no clear user journey, and failed to communicate the value of the product. While the platform itself was powerful, the brand created hesitation for potential clients. The challenge was not just about creating new visuals, but about reshaping perception — turning a weak identity into one that conveyed strength, clarity, and professionalism.
The rebrand gave Hectic a voice and presence worthy of their product.
The final result was a unified identity, a conversion-focused website, and messaging that clearly articulated Hectic’s value. The new brand elevated trust, made the platform easier to understand, and gave the company a sharper edge in the SaaS market. Today, Hectic’s brand reflects the ambition of its team and the strength of its product, ensuring they are not only seen but remembered in a crowded space. What once held them back now drives their growth.
