Caring Together North Yorkshire
Supporting Caring Together North Yorkshire with printed communications and digital assets to fit their new branding, designed to connect with volunteers, supporters and local communities.
About the project
Helping a trusted local charity communicate with greater clarity
Caring Together North Yorkshire is a charity providing support, companionship and community services to people across Ryedale and Whitby.
Following a recent brand refresh, they needed a range of printed and event materials that would help raise awareness, attract volunteers and connect more people with the support available.
The challenge
Turning a new brand identity into practical everyday communications
The team knew they needed printed materials, but were unsure which formats would work best or how to communicate with two very different audiences: potential volunteers and people looking for support.
The challenge was to create clear, consistent messaging that could speak to both groups while remaining cost-effective to print and easy to use across future campaigns and events.
Approach and the outcome
A cohesive brand experience built for long-term impact
We started with a discovery call to understand the charity's goals, audiences and budget. After reviewing their requirements, we recommended a Z-fold leaflet that could effectively communicate with both volunteers and service users while reducing future printing costs.
Following positive feedback on the initial materials, the project expanded to include a wider range of campaign assets. We applied the same messaging and visual approach across pull-up banners, GP surgery digital screens, event postcards and an additional A5 flyer.
Alongside the design work, we advised on messaging, selected the most effective formats for each channel, managed print production and delivered all digital assets in ready-to-use formats for the team.
Project highlights:
Discovery and communications planning
Audience messaging development
Z-fold leaflet design
Pull-up banner design
GP surgery digital screen assets
Event postcards
A5 promotional flyer
Print management and delivery
